Re-writing corporate environmentalism: Ecofeminism, corporeality and the language of feeling

For ecofeminism, the rationalist and instrumentalist responses of most corporations to multiple ecological crises are characteristic of a ‘logic of patriarchy’ based on interrelated and cross-cutting dualisms that support the subordination of nature and other oppressed groups. Dualisms such as culture/nature, reason/body justify corporate denial or appropriation of the feminine, the maternal and nature. Combining ecofeminist philosophy and the work of Helene Cixous, the paper suggests that a subversive approach utilizing embodied, poetic writing could begin to move corporations, and those who work with and in them, to value feeling and organic embeddedness and encourage a more ecocentric engagement with the world.