Recommendations for improving on-demand content, post-broadcast derived from an analysis of minute by minute consumption patterns.

As more content created for television and radio is consumed on-demand,
audiences have become selective about which parts of a programme they
consume, seeking out items of interest or scrolling past parts they find less
relevant. Identifying patterns of audience behaviour with on-demand
content has provided us with insights into audience needs and how their
experience can be improved for post-broadcast viewing and listening.
This paper outlines a survey of minute-by-minute audience consumption of
radio and television programmes for 3-4 days post-broadcast, spanning a
period of twelve months. It describes the four main patterns of
consumption and the way in which these can be characterised through
mathematical modelling. This modelling in turn enables the automatic
identification of programmes where the audience are being selective about
which parts of the programme they consume.
These results are examined in the context of previous studies of audience
behaviour and immersion using concepts from behavioural economics.
The specific patterns of selective consumption are also described within
the user experience framework of desire lines and suggests ways of better
meeting the audience's needs using object-based production techniques
to provide improved navigation as well as alternative versions of the
content.