Representing Doi Moi: history, memory and shifting national narratives in late-socialist Vietnam

In late-socialist states, what are the drivers of shifts in national narratives and how can a focus on the museum method reveal the way state institutions construct national myths and nationalist ideologies? This paper addresses these questions by focusing on a behind-the-scenes ethnography of an exhibition celebrating 30 years of Doi Moi – the economic reform period in Vietnam that commenced in 1986. Focusing on the museum as method – the process of documenting how curators deliberate over labels, objects, photos and so forth – the paper analyses how national narratives are authored and transformed through curatorial exchanges and expert forums. By focusing on how aesthetics and achievement provide a foundation for inclusive interpretative strategies that integrate official histories alongside personal memories, this paper reflects on the alienating effects of official histories in state institutions and the strategies by which people appropriate these to reclaim their past.