Reputation in the international context

• Learning objectives • To introduce the concept of corporate reputation. • To highlight the importance of reputation for organisations as well as for cities and countries. • To underscore the connection between reputation and IHRM. • To emphasise the significance of scale when measuring reputation. • To provide an overview of reputation and its significance for different stakeholders. • To demonstrate how and why reputation is important for talent, international assignees and skilled migrants. • Learning outcomes After reading this chapter, students will be able to: • understand the concept of corporate reputation • acknowledge how reputations can benefit and damage organisations acknowledge that reputation is closely linked to IHRM • explain why reputation is important for potential, existing and former employees, and how they can shape corporate reputations • recognise that international assignees and skilled migrants move to countries, cities and companies because of their reputations, and that they can both create and destroy such reputations.