Translated title of the contribution | Review of Advertising exposure, memory and choice by Mitchell, AA |
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Original language | English |
Pages (from-to) | 476 - 478 |
Number of pages | 2 |
Journal | Memory |
Volume | 2 |
Publication status | Published - 1994 |
Bibliographical note
Title of Publication Reviewed: Advertising exposure, memory and choiceAuthor of Publication Reviewed: Mitchell, AA