Review of: "Ethical and political consumption: an integrated typology of practices"

Recent research, on the social stratification and social embeddedness of political consumers, illustrates political consumerism as ‘a weapon for the ‘happy few’’(Hooghe and Goubin, 2022) with more highly educated and progressive respondents being significantly more likely to engage in it. However, much of this body of literature focuses predominately in the developed capitalist North, with Sweden, Belgium, and Canada enjoying the lion’s share of the available scholarship. However, latest research in a comparative context between countries of the European north and the European south, including our recently published work (Kyroglou and Henn, 2022a), suggests that this line of research underestimates on the one hand the collective appeal of political consumerism, and the other, the use of the market as a way of countering the effects of the neoliberal governmentality (both on ideological and practical terms) that has arguably brought political consumerism into existence (Kyroglou and Henn, 2017).