RFID: Manchester City and the Billion Dollar Brands

AJ Hargrave

    Research output: Non-textual formWeb publication/site

    Abstract

    What links one of the world's biggest corporate takeovers and Manchester City Football Club? The merger of Procter and Gamble (P&G) and Gillette, which was announced in January 2005, not only marked one of the largest recent company mergers; it also showcases the development of a technology which is widely predicted to impact deeply on all our lives: RFID.
    Translated title of the contributionRFID: Manchester City and the Billion Dollar Brands
    Original languageEnglish
    Publication statusPublished - 2005

    Bibliographical note

    Other identifier: At your Leisure

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