Abstract
What links one of the world's biggest corporate takeovers and Manchester City Football Club? The merger of Procter and Gamble (P&G) and Gillette, which was announced in January 2005, not only marked one of the largest recent company mergers; it also showcases the development of a technology which is widely predicted to impact deeply on all our lives: RFID.
| Translated title of the contribution | RFID: Manchester City and the Billion Dollar Brands |
|---|---|
| Original language | English |
| Publication status | Published - 2005 |