Risk Communication and Pandemic Influenza

Judith Petts*, Heather Draper, Jonathan Ives, Sarah Damery

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter in a book

2 Citations (Scopus)

Abstract

This chapter examines a risk scenario that could form one of the most significant communication challenges both nationally and globally: an influenza pandemic. A pandemic occurs when a new influenza strain emerges and spreads rapidly because people have no natural resistance to it. Drawing upon the evidence gathered from healthcare workers -who might plausibly have an enhanced understanding of the potential risks -the chapter considers how information and knowledge might be exchanged amongst the wider public. This should help in understanding how risk communication efforts might most effectively engage with people, before (as well as during) an outbreak. Before outlining this evidence, the characteristics of pandemic influenza that may impact on people's understanding, information needs, and response are summarized.

Original languageEnglish
Title of host publicationRisk Communication and Public Health
PublisherOxford University Press
ISBN (Print)9780191722523, 9780199562848
DOIs
Publication statusPublished - 1 Feb 2010

Keywords

  • Healthcare workers
  • Influenza
  • Pandemic
  • Public health
  • Risk communication

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