| Translated title of the contribution | "Segmenting Markets by Relational Criteria: Towards a Conceptual Framework" |
|---|---|
| Original language | English |
| Title of host publication | Academy of Marketing Conference |
| Publication status | Published - 1997 |
Segmenting Markets by Relational Criteria: Towards a Conceptual Framework
Research output: Chapter in Book/Report/Conference proceeding › Conference Contribution (Conference Proceeding)