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Segmenting Markets by Relational Criteria: Towards a Conceptual Framework

RHL Bourne

    Research output: Chapter in Book/Report/Conference proceeding › Conference Contribution (Conference Proceeding)

    Translated title of the contribution"Segmenting Markets by Relational Criteria: Towards a Conceptual Framework"
    Original languageEnglish
    Title of host publicationAcademy of Marketing Conference
    Publication statusPublished - 1997

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