Servitization innovation: A systematic review, integrative framework, and future research directions

Yijun Xing, Yipeng Liu*, Philip Davies

*Corresponding author for this work

Research output: Contribution to journalArticle (Academic Journal)peer-review

26 Citations (Scopus)


Servitization has emerged as an important research topic in the fields of innovation and technology management that connects products and services with the purpose of enhancing competitive advantages of focal firms. The manifestation of servitization varies across industry sectors, as it began from the manufacturing industry with rapid expansion into the digital economy enabled by the advancement of digital technology. Servitization innovation denotes the innovative approaches by which servitization is organized from the organizational governance perspective. Despite the steady increase in scholarly attention and accumulated body of knowledge on servitization, it remains unclear what are the archetypes of servitization innovation and what are the differences between the actors, mechanisms and instruments for servitization innovation. This paper aims to synthesize the received wisdom and contemporary understandings on servitization innovation by undertaking a systematic literature review of the field. From the technology-oriented perspective, we articulate the characteristics of servitization innovation within a pure manufacturing context and a digital context by proposing a typology of servitization innovation, namely organic, relational, and system. We conclude this review by presenting future research directions to further develop servitization innovation, especially within the context of technological innovation.

Original languageEnglish
Article number102641
Publication statusPublished - 3 Apr 2023

Bibliographical note

Funding Information:
This research received support from the UK Engineering and Physical Science Research Council through the Digitally Enhanced Advanced Services NetworkPlus funded by grant ref EP/R044937/1 , which this research is a part. Professor Yipeng Liu appreciates the Schoeller Fellowship Award by the Schoeller Foundation for Business and Society in Germany.

Funding Information:
This research has been supported by the “ Hybrid innovation and Yellow River high-quality development ” International Cooperation Research Platform and “Team resilience, leadership and organizational change” International Cooperation Research Project at Shandong University of Finance and Economics .

Publisher Copyright:
© 2022 Elsevier Ltd


  • Digital
  • Digitalization
  • Manufacturing
  • Organizational governance
  • Servitization
  • Servitization innovation


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