Setting the Scene for the Development of Differentiation Strategies in Emerging Markets: The Case of Chinese MNCs in Latin America

Gaston E Fornes, Maria Altamira

Research output: Chapter in Book/Report/Conference proceedingChapter in a book

3 Citations (Scopus)
Original languageEnglish
Title of host publicationEconomic Growth and Technological Change in Latin America
EditorsBryan Christiansen
Place of PublicationHershey
PublisherIGI Global
Publication statusPublished - 2014


  • Latin America
  • China

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