Setting the Scene for the Development of Differentiation Strategies in Emerging Markets: The Case of Chinese MNCs in Latin America

Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book

3 Citations (Scopus)

Original language	English
Title of host publication	Economic Growth and Technological Change in Latin America
Editors	Bryan Christiansen
Place of Publication	Hershey
Publisher	IGI Global
Publication status	Published - 2014

Keywords

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title = "Setting the Scene for the Development of Differentiation Strategies in Emerging Markets: The Case of Chinese MNCs in Latin America",

keywords = "Latin America, China",

author = "Fornes, \{Gaston E\} and Maria Altamira",

year = "2014",

language = "English",

editor = "Bryan Christiansen",

booktitle = "Economic Growth and Technological Change in Latin America",

publisher = "IGI Global",

address = "United States",

}

TY - CHAP

T1 - Setting the Scene for the Development of Differentiation Strategies in Emerging Markets: The Case of Chinese MNCs in Latin America

AU - Fornes, Gaston E

AU - Altamira, Maria

PY - 2014

Y1 - 2014

KW - Latin America

KW - China

M3 - Chapter in a book

BT - Economic Growth and Technological Change in Latin America

A2 - Christiansen, Bryan

PB - IGI Global

CY - Hershey

ER -