Shared agency with agentic AI: A marketing module case

^*Corresponding author for this work

Research output: Other contribution

Original language	English
Publisher	Chartered Association of Business Schools (CABS)
Publication status	Published - 18 Feb 2026

Handle.net

@misc{68c7714dfcf746d19d0f82c82b53ea5e,

title = "Shared agency with agentic AI: A marketing module case",

author = "Kremantzis, \{Marios D\} and Qianqian Chai and Eleonora Pantano and Essien, \{Aniekan E\}",

year = "2026",

month = feb,

day = "18",

language = "English",

publisher = "Chartered Association of Business Schools (CABS)",

type = "Other",

}

TY - GEN

T1 - Shared agency with agentic AI: A marketing module case

AU - Kremantzis, Marios D

AU - Chai, Qianqian

AU - Pantano, Eleonora

AU - Essien, Aniekan E

PY - 2026/2/18

Y1 - 2026/2/18

UR - https://charteredabs.org/insights/impact-case-studies/shared-agency-with-agentic-ai-a-marketing-module-case

M3 - Other contribution

PB - Chartered Association of Business Schools (CABS)

ER -