Fingerprint
Dive into the research topics of 'Social Media in the Marketing Context: A State of the Art Analysis and Future Directions'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Social Media in the Marketing Context: A State of the Art Analysis and Future Directions
Cherniece J. Plume*, Yogesh K. Dwivedi, Emma L. Slade
*Corresponding author for this work
Research output: Book/Report › Authored book
30
Citations
(Scopus)