Stakeholder conceptions of quality in single company management education

Acknowledging the claims of stakeholders is part of the new lexicon of higher education management. Institutions, through mission statements, now explicitly recognise their obligation to meet the needs of a range of stakeholders such as students, employers, professional associations, the government, the academic community, and wider society. However, while it is easy to list stakeholders, and promise to safeguard their various interests at the institutional level, significant conflicts can arise in managing their competing claims. Previously, stakeholder mapping has focused attention at the institutional level although the practical responsibility for managing these relationships often occurs at the micro or programme level. Drawing on interviews with programme leaders and lecturers involved in single company management education programmes, this paper explores lecturer understandings of stakeholder interests and relates these findings to different conceptions of quality. It is argued that such programmes face particular challenges in managing multiple, and often conflicting, stakeholder interests and expectations