Strategic approaches to augmented reality deployment by luxury brands

Research output: Contribution to journal › Article (Academic Journal) › peer-review

128 Citations (Scopus)

Original language	English
Pages (from-to)	284
Number of pages	292
Journal	Journal of Business Research
Volume	136
Early online date	3 Aug 2021
DOIs	https://doi.org/10.1016/j.jbusres.2021.07.040
Publication status	Published - 1 Nov 2021

Access to Document

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title = "Strategic approaches to augmented reality deployment by luxury brands",

author = "Ana Javornik and Katherine Duffy and Joonas Rokka and Joachim Scholz and Karinna Nobbs and Motala Anisa and Goldenberg Adriana",

year = "2021",

month = nov,

day = "1",

doi = "10.1016/j.jbusres.2021.07.040",

language = "English",

volume = "136",

pages = "284",

journal = "Journal of Business Research",

issn = "0148-2963",

publisher = "Elsevier Inc.",

}

TY - JOUR

T1 - Strategic approaches to augmented reality deployment by luxury brands

AU - Javornik, Ana

AU - Duffy, Katherine

AU - Rokka, Joonas

AU - Scholz, Joachim

AU - Nobbs, Karinna

AU - Anisa, Motala

AU - Adriana, Goldenberg

PY - 2021/11/1

Y1 - 2021/11/1

U2 - 10.1016/j.jbusres.2021.07.040

DO - 10.1016/j.jbusres.2021.07.040

M3 - Article (Academic Journal)

SN - 0148-2963

VL - 136

SP - 284

JO - Journal of Business Research

JF - Journal of Business Research

ER -