Stylistic juxtapositions and tensions in advertising aesthetics: A dialectic strategic framework

Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book

Original language	English
Title of host publication	Advertising aesthetics
Subtitle of host publication	Aesthetic approaches to advertising theory and practice
Editors	Ileyha Dagalp, Jonatan Södergren, Jonathan Schroeder
Publisher	Bristol University Press
Publication status	Accepted/In press - 2026

Handle.net

@inbook{0de1010d41df4df285d2eb3f65034068,

title = "Stylistic juxtapositions and tensions in advertising aesthetics: A dialectic strategic framework",

author = "Lalaounis, \{Sotiris T\}",

year = "2026",

language = "English",

editor = "Ileyha Dagalp and Jonatan S{\"o}dergren and Jonathan Schroeder",

booktitle = "Advertising aesthetics",

publisher = "Bristol University Press",

address = "United Kingdom",

}

Stylistic juxtapositions and tensions in advertising aesthetics: A dialectic strategic framework. / Lalaounis, Sotiris T.
Advertising aesthetics: Aesthetic approaches to advertising theory and practice. ed. / Ileyha Dagalp; Jonatan Södergren; Jonathan Schroeder. Bristol University Press, 2026.

Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book