TY - JOUR
T1 - Sustainability-driven innovation at the bottom
T2 - Insights from grassroots ecopreneurs
AU - Sarkar, Soumodip
AU - Pansera, Mario
PY - 2017/1/1
Y1 - 2017/1/1
N2 - This research focuses on a little studied area within the future of global sustainability, that of grassroots ecopreneurs. While living and working in resource-constrained environments these entrepreneurs strive to create economic value by combining social and environmental goals. Relying on inductive methodology based on eight cases, the paper analyses how innovations are being crafted with little or no resources, yet provoking a great impact in their local communities and beyond. We find the grassroots ecopreneurs pursuing a triple bottom line approach, from the harmonic combination of economic, social and environmental goals that have the potential to shape the future of sustainability on global basis.
AB - This research focuses on a little studied area within the future of global sustainability, that of grassroots ecopreneurs. While living and working in resource-constrained environments these entrepreneurs strive to create economic value by combining social and environmental goals. Relying on inductive methodology based on eight cases, the paper analyses how innovations are being crafted with little or no resources, yet provoking a great impact in their local communities and beyond. We find the grassroots ecopreneurs pursuing a triple bottom line approach, from the harmonic combination of economic, social and environmental goals that have the potential to shape the future of sustainability on global basis.
KW - Ecopreneurs
KW - Grassroots entrepreneurs
KW - Innovation
KW - Sustainability
KW - Value creation
UR - http://www.scopus.com/inward/record.url?scp=84994509961&partnerID=8YFLogxK
U2 - 10.1016/j.techfore.2016.08.029
DO - 10.1016/j.techfore.2016.08.029
M3 - Article (Academic Journal)
AN - SCOPUS:84994509961
VL - 114
SP - 327
EP - 338
JO - Technological Forecasting and Social Change
JF - Technological Forecasting and Social Change
SN - 0040-1625
ER -