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Abstract
Energy consumption has long been identified as a major sustainability issue through its contribution to global greenhouse gas emissions and the limited supply of non-renewable resources. Current research on energy consumption for online media distribution identifies server operations as a main contributor. Based on work with an online news-publishing group we explore the system dynamics of energy consumption in the distribution of media. Building on concepts developed in a causal loop model based on previous work we present a system dynamics model of energy consumption for online digital media distribution and explore a number of scenarios. According to the model we have developed the future dynamics of energy use for the delivery of media services are apparently bounded by three factors; i) the overall energy efficiencies deliverable by the ICT supply chain into the data centre, ii) the overall media “richness” of content and how that is effected by investment, mutualisation and content synergy, and iii) growth in the user base. Questions arising from the use of the abstractions for richness, synergy, and mutualisation in the modelling have opened up a profitable area of further work to explore.
| Translated title of the contribution | Systems Modelling of New Media Services |
|---|---|
| Original language | English |
| Title of host publication | The 29th International Conference of the System Dynamics Society. Washington, DC, USA |
| Publisher | International System Dynamics Society |
| Number of pages | 12 |
| ISBN (Print) | 9781935056089 |
| Publication status | Published - 1 Jul 2011 |
| Event | 29th International Conference of The System Dynamics Society - Washington DC, United States Duration: 1 Jul 2011 → … |
Conference
| Conference | 29th International Conference of The System Dynamics Society |
|---|---|
| Country/Territory | United States |
| City | Washington DC |
| Period | 1/07/11 → … |
Bibliographical note
Conference Proceedings/Title of Journal: Proceedings of the 29th International Conference of the System Dynamics SocietyConference Organiser: The System Dynamics Society
Rose publication type: Conference contribution
Sponsorship: Research supported by EPSRC grant EP/I000151/1
Contributor (Other): The System Dynamics Society
Rose publication type: Conference contribution
Additional information: An updated version of a previously submitted conference paper
Sponsorship: Research supported by EPSRC grant EP/I000151/1
Contributor: The System Dynamics Society
Keywords
- strategy
- sustainability
- media services
- news media
- markets
- substitutes
- diffusion models
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Dive into the research topics of 'Systems modelling of new media services'. Together they form a unique fingerprint.Research output
- 1 Conference Contribution (Conference Proceeding)
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Systems modelling of new media services
Yearworth, M., Schien, D., Preist, CW. & Shabajee, P., 1 Jul 2011, The 29th International Conference of the System Dynamics Society. Washington, DC, USA. International System Dynamics Society, 12 p.Research output: Chapter in Book/Report/Conference proceeding › Conference Contribution (Conference Proceeding)
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