Talking to the converted or reaching out to the uncommitted?: Who do political campaigns influence?

Talking to the converted or reaching out to the uncommitted? Who do political campaigns influence?

Ron Johnston, CJ Pattie

Research output: Contribution to journal › Article (Academic Journal) › peer-review

2 Citations (Scopus)

Original language	English
Pages (from-to)	265-298
Journal	Journal of Political Marketing
Volume	11
Publication status	Published - 2012

@article{456870452b66479da6cf24766456c7eb,

title = "Talking to the converted or reaching out to the uncommitted?: Who do political campaigns influence?",

author = "Ron Johnston and CJ Pattie",

year = "2012",

language = "English",

volume = "11",

pages = "265--298",

journal = "Journal of Political Marketing",

issn = "1537-7865",

publisher = "Routledge",

}