Abstract
Social marketing is part of the recent political history and future of behaviour change and large scale, publicly funded social marketing interventions have become household names (e.g. Change 4 Life, Truth, This Girl Can). Although some studies have found that social marketing is not always a constant in taught marketing programmes (Wellman, 2017), we argue that social marketing is a vital element of any well-rounded marketing programme (Kelly, 2009; 2013).
| Original language | English |
|---|---|
| Title of host publication | Teaching Marketing |
| Subtitle of host publication | Elgar Guides to Teaching |
| Publisher | Edward Elgar Publishing |
| Publication status | Accepted/In press - 1 Aug 2020 |
Research Groups and Themes
- MGMT Marketing and Consumption
Keywords
- social marketing
- marketing
- higher education
- teaching and learning