Ten considerations for effectively managing the COVID-19 transition

Katrine Bach Habersaat*, Cornelia Betsch, Margie Danchin, Cass R. Sunstein, Robert Böhm, Armin Falk, Noel T Brewer, Saad B Omer, Martha Scherzer, Sunita Sah, Edward F Fischer, Stephan Lewandowsky, Robb Butler, et al.

*Corresponding author for this work

Research output: Contribution to journalArticle (Academic Journal)peer-review

211 Citations (Scopus)
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Governments around the world have implemented measures to manage the transmission of coronavirus disease 2019 (COVID-19). While the majority of these measures are proving effective, they have a high social and economic cost, and response strategies are being adjusted. The World Health Organization (WHO) recommends that communities should have a voice, be informed and engaged and participate in this transition phase. We propose ten considerations to support this principle:
(1) implement a phased approach to a ‘new normal’;
(2) balance individual rights with the social good;
(3) prioritise people at highest risk of negative consequences;
(4) provide special support for healthcare workers and caring staff;
(5) build, strengthen and maintain trust;
(6) enlist existing social norms and foster healthy new norms;
(7) increase resilience and self-efficacy;
(8) use clear and positive language;
(9) anticipate and manage misinformation and
(10) engage with media outlets.
The transition phase should also be informed by real time data according to which governmental responses should be updated.
Original languageEnglish
Number of pages11
JournalNature Human Behaviour
Publication statusPublished - 24 Jun 2020

Structured keywords

  • Cognitive Science
  • Memory
  • Covid19
  • TeDCog


  • human behaviour
  • social policy


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