The abject single: exploring the gendered experience of singleness in Britain

Ai Ling Lai*, Ming Lim, Matthew Higgins

*Corresponding author for this work

Research output: Contribution to journalArticle (Academic Journal)peer-review

21 Citations (Scopus)

Abstract

This paper explores the gendered experience of singleness in Britain through a theoretical and empirical understanding of the abject. Drawing on the writings of Judith Butler, we argue that singleness is culturally pathologised as an abject ‘other’, a liminal state which renders the legitimation of the single subject unintelligible. Through 14 active interviews with British singles, we demonstrate how our participants negotiate their marginal status vis-à-vis the marketplace and the broader society that continue to uphold heterosexual partnership as a normative form of intimacy. Our data uncovers persistent and powerful gender stereotypes of how singles ought to organise their lives and conform both to social, as well as market-driven pressures. We therefore highlight research gaps in the experience of singleness and critique the heteronormative framework that remains dominant, yet concealed, in gender research.
Original languageEnglish
Pages (from-to)1559-1582
Number of pages23
JournalJournal of Marketing Management
Volume31
Issue number15-16
DOIs
Publication statusPublished - 7 Aug 2015

Bibliographical note

Publisher Copyright:
© 2015 Westburn Publishers Ltd.

Keywords

  • abject
  • family
  • gender
  • heteronormativity
  • intimacy
  • single/singleness

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