Abstract
This paper explores the gendered experience of singleness in Britain through a theoretical and empirical understanding of the abject. Drawing on the writings of Judith Butler, we argue that singleness is culturally pathologised as an abject ‘other’, a liminal state which renders the legitimation of the single subject unintelligible. Through 14 active interviews with British singles, we demonstrate how our participants negotiate their marginal status vis-à-vis the marketplace and the broader society that continue to uphold heterosexual partnership as a normative form of intimacy. Our data uncovers persistent and powerful gender stereotypes of how singles ought to organise their lives and conform both to social, as well as market-driven pressures. We therefore highlight research gaps in the experience of singleness and critique the heteronormative framework that remains dominant, yet concealed, in gender research.
Original language | English |
---|---|
Pages (from-to) | 1559-1582 |
Number of pages | 23 |
Journal | Journal of Marketing Management |
Volume | 31 |
Issue number | 15-16 |
DOIs | |
Publication status | Published - 7 Aug 2015 |
Bibliographical note
Publisher Copyright:© 2015 Westburn Publishers Ltd.
Keywords
- abject
- family
- gender
- heteronormativity
- intimacy
- single/singleness