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The abject single: exploring the gendered experience of singleness in Britain

  • Ai Ling Lai*
  • , Ming Lim
  • , Matthew Higgins
  • *Corresponding author for this work

    Research output: Contribution to journalArticle (Academic Journal)peer-review

    25 Citations (Scopus)

    Abstract

    This paper explores the gendered experience of singleness in Britain through a theoretical and empirical understanding of the abject. Drawing on the writings of Judith Butler, we argue that singleness is culturally pathologised as an abject ‘other’, a liminal state which renders the legitimation of the single subject unintelligible. Through 14 active interviews with British singles, we demonstrate how our participants negotiate their marginal status vis-à-vis the marketplace and the broader society that continue to uphold heterosexual partnership as a normative form of intimacy. Our data uncovers persistent and powerful gender stereotypes of how singles ought to organise their lives and conform both to social, as well as market-driven pressures. We therefore highlight research gaps in the experience of singleness and critique the heteronormative framework that remains dominant, yet concealed, in gender research.
    Original languageEnglish
    Pages (from-to)1559-1582
    Number of pages23
    JournalJournal of Marketing Management
    Volume31
    Issue number15-16
    DOIs
    Publication statusPublished - 7 Aug 2015

    Bibliographical note

    Publisher Copyright:
    © 2015 Westburn Publishers Ltd.

    Keywords

    • abject
    • family
    • gender
    • heteronormativity
    • intimacy
    • single/singleness

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