The Consumption of Counterfeit Fashion

This book explores the consumption of counterfeit fashion goods. Despite the importance of the consumer in counterfeiting policy, there has been a lack of attention within criminology about the demand for counterfeit goods. A tendency to explain counterfeit consumption through deviance or 'othering' reinforces stereotypical assumptions about consumers and overplays the importance of superficial factors in consumption. The book argues that there is a need to consider demand for illicit goods within a broader understanding of the nature of fashion and the fashion industry.