The COVID-19 Vaccine Communication Handbook

Stephan Lewandowsky, John Cook, Philipp Schmid, Dawn L Holford, Adam H R Finn, Doug Lombardi, Ahmed K Al-Rawi, Angus Thomson, Julie Leask, Marie Juanchich, Emma C Anderson, Sunita Sah, Emily K Vraga, Teresa Gavaruzzi, David N Rapp, Michelle A Amazeen, Gale M Sinatra, Panayiota Kendeou, Konstantinos D Armaos, Eryn J NewmanUllrich K H Ecker, Katy Tapper, Hendrik Bruns, Gordon Pennycook, Cornelia Betsch, Ulrike Hahn, Stefan Herzog, Wendy Cook

Research output: Book/ReportOther report


The project output is a rapid resource to tackle vaccine hesitancy in the context of COVID-19 based both on well-vetted and newly emerging research. Our objective is to provide answers for urgent questions that governments, policy-makers, practitioners, and the public have with regard to combatting vaccine hesitancy.

We deliver these answers in two related products:

1) A PDF handbook of step-by-step communication recommendations specifically about COVID-19 vaccines for communicators, stakeholders, policy-makers, and the general public. The handbook summarises

- the principal variables that drive vaccine uptake in general;
- how those variables can be applied to the case of COVID-19;
- what anti-vaxxers do and how to respond to them; and
- how specific misinformation relating to the vaccine can be prebunked and debunked.

2) An online Wiki based on crowd-sourced expert evidence covering different perspectives on the problem. The PDF handbook contains links to the Wiki for additional resources. The Wiki is developed in a modular structure, using crowd-sourced expert evidence from different areas (e.g., communications, behaviour, public health, incentives, personality, and beliefs). This allows different contributors to add to sections of a living document without the need to revise the short, standalone PDF handbook. The Wiki will be regularly updated to provide the most recent evidence and new resources that emerge over time (i.e., after the PDF handbook has been typeset and published).

How this Handbook came about:
Original languageEnglish
Number of pages21
Publication statusPublished - 6 Jan 2021

Structured keywords

  • Cognitive Science
  • Memory
  • Covid19
  • TeDCog


  • misinformation
  • vaccine communication


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