The COVID-19 Vaccine Communication Handbook

Stephan Lewandowsky; John Cook; Philipp Schmid; Dawn L Holford; Adam H R Finn; Doug  Lombardi; Ahmed K Al-Rawi; Angus Thomson; Julie Leask; Marie Juanchich; Emma C  Anderson; Sunita Sah; Emily K Vraga; Teresa Gavaruzzi; David N Rapp; Michelle A Amazeen; Gale M Sinatra; Panayiota Kendeou; Konstantinos D Armaos; Eryn J Newman; Ullrich K H Ecker; Katy Tapper; Hendrik Bruns; Gordon Pennycook; Cornelia Betsch; Ulrike Hahn; Stefan  Herzog; Wendy Cook

The COVID-19 Vaccine Communication Handbook

Stephan Lewandowsky, John Cook, Philipp Schmid, Dawn L Holford, Adam H R Finn, Doug Lombardi, Ahmed K Al-Rawi, Angus Thomson, Julie Leask, Marie Juanchich, Emma C Anderson, Sunita Sah, Emily K Vraga, Teresa Gavaruzzi, David N Rapp, Michelle A Amazeen, Gale M Sinatra, Panayiota Kendeou, Konstantinos D Armaos, Eryn J NewmanUllrich K H Ecker, Katy Tapper, Hendrik Bruns, Gordon Pennycook, Cornelia Betsch, Ulrike Hahn, Stefan Herzog, Wendy Cook

Research output: Book/Report › Other report

Abstract

The project output is a rapid resource to tackle vaccine hesitancy in the context of COVID-19 based both on well-vetted and newly emerging research. Our objective is to provide answers for urgent questions that governments, policy-makers, practitioners, and the public have with regard to combatting vaccine hesitancy.

We deliver these answers in two related products:

1) A PDF handbook of step-by-step communication recommendations specifically about COVID-19 vaccines for communicators, stakeholders, policy-makers, and the general public. The handbook summarises

- the principal variables that drive vaccine uptake in general;
- how those variables can be applied to the case of COVID-19;
- what anti-vaxxers do and how to respond to them; and
- how specific misinformation relating to the vaccine can be prebunked and debunked.

2) An online Wiki based on crowd-sourced expert evidence covering different perspectives on the problem. The PDF handbook contains links to the Wiki for additional resources. The Wiki is developed in a modular structure, using crowd-sourced expert evidence from different areas (e.g., communications, behaviour, public health, incentives, personality, and beliefs). This allows different contributors to add to sections of a living document without the need to revise the short, standalone PDF handbook. The Wiki will be regularly updated to provide the most recent evidence and new resources that emerge over time (i.e., after the PDF handbook has been typeset and published).

How this Handbook came about: https://hackmd.io/@scibehC19vax/how#Product-development

Original language	English
Publisher	https://www.scibeh.org/
Number of pages	21
Publication status	Published - 6 Jan 2021

Research Groups and Themes

Cognitive Science
Memory
Covid19
TeDCog

Keywords

misinformation
vaccine communication

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

https://hackmd.io/@scibehC19vax/home

Handle.net

Persistent link

Cite this

Lewandowsky, S., Cook, J., Schmid, P., Holford, D. L., Finn, A. H. R., Lombardi, D., Al-Rawi, A. K., Thomson, A., Leask, J., Juanchich, M., Anderson, E. C., Sah, S., Vraga, E. K., Gavaruzzi, T., Rapp, D. N., Amazeen, M. A., Sinatra, G. M., Kendeou, P., Armaos, K. D., ... Cook, W. (2021). The COVID-19 Vaccine Communication Handbook. https://www.scibeh.org/. https://hackmd.io/@scibehC19vax/home

@book{01a557422bf8478686aed7b8f1b15e28,

title = "The COVID-19 Vaccine Communication Handbook",

abstract = "The project output is a rapid resource to tackle vaccine hesitancy in the context of COVID-19 based both on well-vetted and newly emerging research. Our objective is to provide answers for urgent questions that governments, policy-makers, practitioners, and the public have with regard to combatting vaccine hesitancy.We deliver these answers in two related products:1) A PDF handbook of step-by-step communication recommendations specifically about COVID-19 vaccines for communicators, stakeholders, policy-makers, and the general public. The handbook summarises- the principal variables that drive vaccine uptake in general;- how those variables can be applied to the case of COVID-19;- what anti-vaxxers do and how to respond to them; and- how specific misinformation relating to the vaccine can be prebunked and debunked.2) An online Wiki based on crowd-sourced expert evidence covering different perspectives on the problem. The PDF handbook contains links to the Wiki for additional resources. The Wiki is developed in a modular structure, using crowd-sourced expert evidence from different areas (e.g., communications, behaviour, public health, incentives, personality, and beliefs). This allows different contributors to add to sections of a living document without the need to revise the short, standalone PDF handbook. The Wiki will be regularly updated to provide the most recent evidence and new resources that emerge over time (i.e., after the PDF handbook has been typeset and published).How this Handbook came about: https://hackmd.io/@scibehC19vax/how#Product-development",

keywords = "misinformation, vaccine communication",

author = "Stephan Lewandowsky and John Cook and Philipp Schmid and Holford, {Dawn L} and Finn, {Adam H R} and Doug Lombardi and Al-Rawi, {Ahmed K} and Angus Thomson and Julie Leask and Marie Juanchich and Anderson, {Emma C} and Sunita Sah and Vraga, {Emily K} and Teresa Gavaruzzi and Rapp, {David N} and Amazeen, {Michelle A} and Sinatra, {Gale M} and Panayiota Kendeou and Armaos, {Konstantinos D} and Newman, {Eryn J} and Ecker, {Ullrich K H} and Katy Tapper and Hendrik Bruns and Gordon Pennycook and Cornelia Betsch and Ulrike Hahn and Stefan Herzog and Wendy Cook",

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Lewandowsky, S, Cook, J, Schmid, P, Holford, DL, Finn, AHR, Lombardi, D, Al-Rawi, AK, Thomson, A, Leask, J, Juanchich, M, Anderson, EC, Sah, S, Vraga, EK, Gavaruzzi, T, Rapp, DN, Amazeen, MA, Sinatra, GM, Kendeou, P, Armaos, KD, Newman, EJ, Ecker, UKH, Tapper, K, Bruns, H, Pennycook, G, Betsch, C, Hahn, U, Herzog, S & Cook, W 2021, The COVID-19 Vaccine Communication Handbook. https://www.scibeh.org/. <https://hackmd.io/@scibehC19vax/home>

TY - BOOK

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AU - Lewandowsky, Stephan

AU - Cook, John

AU - Schmid, Philipp

AU - Holford, Dawn L

AU - Finn, Adam H R

AU - Lombardi, Doug

AU - Al-Rawi, Ahmed K

AU - Thomson, Angus

AU - Leask, Julie

AU - Juanchich, Marie

AU - Anderson, Emma C

AU - Sah, Sunita

AU - Vraga, Emily K

AU - Gavaruzzi, Teresa

AU - Rapp, David N

AU - Amazeen, Michelle A

AU - Sinatra, Gale M

AU - Kendeou, Panayiota

AU - Armaos, Konstantinos D

AU - Newman, Eryn J

AU - Ecker, Ullrich K H

AU - Tapper, Katy

AU - Bruns, Hendrik

AU - Pennycook, Gordon

AU - Betsch, Cornelia

AU - Hahn, Ulrike

AU - Herzog, Stefan

AU - Cook, Wendy

PY - 2021/1/6

Y1 - 2021/1/6

N2 - The project output is a rapid resource to tackle vaccine hesitancy in the context of COVID-19 based both on well-vetted and newly emerging research. Our objective is to provide answers for urgent questions that governments, policy-makers, practitioners, and the public have with regard to combatting vaccine hesitancy.We deliver these answers in two related products:1) A PDF handbook of step-by-step communication recommendations specifically about COVID-19 vaccines for communicators, stakeholders, policy-makers, and the general public. The handbook summarises- the principal variables that drive vaccine uptake in general;- how those variables can be applied to the case of COVID-19;- what anti-vaxxers do and how to respond to them; and- how specific misinformation relating to the vaccine can be prebunked and debunked.2) An online Wiki based on crowd-sourced expert evidence covering different perspectives on the problem. The PDF handbook contains links to the Wiki for additional resources. The Wiki is developed in a modular structure, using crowd-sourced expert evidence from different areas (e.g., communications, behaviour, public health, incentives, personality, and beliefs). This allows different contributors to add to sections of a living document without the need to revise the short, standalone PDF handbook. The Wiki will be regularly updated to provide the most recent evidence and new resources that emerge over time (i.e., after the PDF handbook has been typeset and published).How this Handbook came about: https://hackmd.io/@scibehC19vax/how#Product-development

AB - The project output is a rapid resource to tackle vaccine hesitancy in the context of COVID-19 based both on well-vetted and newly emerging research. Our objective is to provide answers for urgent questions that governments, policy-makers, practitioners, and the public have with regard to combatting vaccine hesitancy.We deliver these answers in two related products:1) A PDF handbook of step-by-step communication recommendations specifically about COVID-19 vaccines for communicators, stakeholders, policy-makers, and the general public. The handbook summarises- the principal variables that drive vaccine uptake in general;- how those variables can be applied to the case of COVID-19;- what anti-vaxxers do and how to respond to them; and- how specific misinformation relating to the vaccine can be prebunked and debunked.2) An online Wiki based on crowd-sourced expert evidence covering different perspectives on the problem. The PDF handbook contains links to the Wiki for additional resources. The Wiki is developed in a modular structure, using crowd-sourced expert evidence from different areas (e.g., communications, behaviour, public health, incentives, personality, and beliefs). This allows different contributors to add to sections of a living document without the need to revise the short, standalone PDF handbook. The Wiki will be regularly updated to provide the most recent evidence and new resources that emerge over time (i.e., after the PDF handbook has been typeset and published).How this Handbook came about: https://hackmd.io/@scibehC19vax/how#Product-development

KW - misinformation

KW - vaccine communication

M3 - Other report

BT - The COVID-19 Vaccine Communication Handbook

PB - https://www.scibeh.org/

ER -

The COVID-19 Vaccine Communication Handbook

Abstract

Research Groups and Themes

Keywords

UN SDGs

Access to Document

Handle.net

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Cite this