| Translated title of the contribution | The Cultural Dimension as a Variable in International Construction Marketing: a Competitive Advantage Perspective |
|---|---|
| Original language | English |
| Pages (from-to) | 1 - 17 |
| Journal | International Journal for Construction Marketing |
| Volume | 3(2) |
| Publication status | Published - 2002 |
The Cultural Dimension as a Variable in International Construction Marketing: a Competitive Advantage Perspective
MA Hall
Research output: Contribution to journal › Article (Academic Journal) › peer-review
5
Citations
(Scopus)