The development and impact of the livestock guru: Meeting the knowledge needs of poor livestock keepers in Tamil Nadu, India

Jun Yu, Claire Heffernan*

*Corresponding author for this work

Research output: Contribution to journalArticle (Academic Journal)peer-review

2 Citations (Scopus)

Abstract

Livestock keepers comprise 2/3rds of the 2.8 billion households living on less than two dollars per day. However, as a group they tend to be marginalised and excluded from formal service provision, particularly in relation to animal health. Therefore, the following paper describes the development of the Livestock Guru, a multi-media learning programme created to meet the knowledge needs of poor livestock keepers in Tamil Nadu, India. The findings from the study illustrate the importance of both appropriate visuals, voice-overs but also the need for addressing issues in the environment in which learning will take place.

Original languageEnglish
Pages (from-to)290-305
Number of pages16
JournalKnowledge Management and E-Learning
Volume3
Issue number2
Publication statusPublished - Jun 2011

Keywords

  • Animal health
  • Livestock
  • Multimedia-learning
  • Poverty

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