The effect of electronic word of mouth communications on intention to buy: A meta-analysis

Elvira Ismagilova, Emma Slade, Nripendra P. Rana, Yogesh K. Dwivedi

Research output: Contribution to journalArticle (Academic Journal)peer-review

42 Citations (Scopus)
789 Downloads (Pure)

Fingerprint

Dive into the research topics of 'The effect of electronic word of mouth communications on intention to buy: A meta-analysis'. Together they form a unique fingerprint.

Business & Economics