Abstract
Background. The continued growth of the global Halal meat market has resulted in many mainstream businesses in the developed world trading in Halal products. A good understanding of Halal consumer behaviour with regard to their preference of meat according to the method of slaughter (pre-stunned or not) and the frequency of consumption is vital for the formulation of future animal welfare legislations.
Methods. In this study, 250 Halal meat consumers in England were surveyed to get a better understanding of their meat consumption frequency, preference of meat according to species of animals and the method of slaughter.
Results. The results show that the majority of consumers ate meat at least once a week (50.8%), 45.6% at least once a day, 3.2% at least once a month and 0.4% ate meat occasionally. Poultry meat was marginally the most preferred meat among respondents overall, followed by lamb and beef with the majority of respondents (approximately 70%) indicating preference for meat from animals slaughtered without stunning over those stunned prior to slaughter. There were gender differences within some responses.
Conclusion. The results give an insight into Halal consumer behaviour, and may be useful to retailers, animal welfare charities and Government.
Methods. In this study, 250 Halal meat consumers in England were surveyed to get a better understanding of their meat consumption frequency, preference of meat according to species of animals and the method of slaughter.
Results. The results show that the majority of consumers ate meat at least once a week (50.8%), 45.6% at least once a day, 3.2% at least once a month and 0.4% ate meat occasionally. Poultry meat was marginally the most preferred meat among respondents overall, followed by lamb and beef with the majority of respondents (approximately 70%) indicating preference for meat from animals slaughtered without stunning over those stunned prior to slaughter. There were gender differences within some responses.
Conclusion. The results give an insight into Halal consumer behaviour, and may be useful to retailers, animal welfare charities and Government.
| Original language | English |
|---|---|
| Number of pages | 6 |
| Journal | Veterinary Record |
| Volume | 186 |
| Issue number | 644 |
| DOIs | |
| Publication status | Published - 25 Jun 2020 |
Keywords
- halal meat
- stunning
- slaughter
- animal welfare
- beef
- lamb
Access to Document
- Full-text PDF (author’s accepted manuscript)
This is the author accepted manuscript (AAM). The final published version (version of record) is available online via BMJ Publishing Group at http://dx.doi.org/10.1136/vr.105287 . Please refer to any applicable terms of use of the publisher.