The impact of mass customisation on manufacturing trade-offs

Brian Squire, Steve Brown, Jeff Readman, John Bessant

Research output: Contribution to journalArticle (Academic Journal)peer-review

124 Citations (Scopus)
Original languageEnglish
Pages (from-to)10-21
Number of pages12
JournalProduction and Operations Management
Volume15
Issue number1
DOIs
Publication statusPublished - 2006

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