The impact of mass customisation on manufacturing trade-offs

Brian Squire, Steve Brown, Jeff Readman, John Bessant

Research output: Contribution to journal › Article (Academic Journal) › peer-review

128 Citations (Scopus)

Original language	English
Pages (from-to)	10-21
Number of pages	12
Journal	Production and Operations Management
Volume	15
Issue number	1
DOIs	https://doi.org/10.1111/j.1937-5956.2006.tb00032.x
Publication status	Published - 2006

Access to Document

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title = "The impact of mass customisation on manufacturing trade-offs",

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AU - Squire, Brian

AU - Brown, Steve

AU - Readman, Jeff

AU - Bessant, John

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DO - 10.1111/j.1937-5956.2006.tb00032.x

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