The Motivated Market Theory – How Intersubjective Relationships Distributed across Networks Enable Higher Value Innovation

Mark Neild

doi:10.1108/978-1-83753-396-120231018

The Motivated Market Theory – How Intersubjective Relationships Distributed across Networks Enable Higher Value Innovation

Mark Neild

Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book

1 Citation (Scopus)

Abstract

This chapter flips innovation on its head. Instead of validating our ideas in the market, why not facilitate a market already motivated to change to do so. Theoretical and empirical evidence is presented to support this theory, along with tools and techniques enabling Innovation Leaders to deliver radical change. Three case studies are shared showing how suc- cessful innovation leaders have researched and developed opportunities for radical innovation.

Original language	English
Title of host publication	Innovation Leadership in Practice
Subtitle of host publication	How Leaders Turn Ideas into Value in a Changing World
Editors	Karina Jensen, Stephanie Kaudela-Baum, Rob Sheffield
Publisher	Emerald
Chapter	19
Pages	349–366
Number of pages	18
Edition	1
ISBN (Electronic)	9781837533961
ISBN (Print)	9781837533978
DOIs	https://doi.org/10.1108/978-1-83753-396-120231018
Publication status	Published - 7 Dec 2023

Bibliographical note

Publisher Copyright:
© 2024 by Mark Neild.

Keywords

Innovation networks
intersubjectivity
innovation leadership
Motivated learning
startups

Access to Document

10.1108/978-1-83753-396-120231018Licence: Unspecified

Handle.net

Persistent link

XXXV ISPIM Innovation Conference
Neild, M. (Participant)
9 Jun 2024 → 12 Jun 2024
Activity: Participating in or organising an event types › Participation in conference

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Cite this

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The Motivated Market Theory – How Intersubjective Relationships Distributed across Networks Enable Higher Value Innovation. / Neild, Mark.
Innovation Leadership in Practice: How Leaders Turn Ideas into Value in a Changing World. ed. / Karina Jensen; Stephanie Kaudela-Baum; Rob Sheffield. 1. ed. Emerald, 2023. p. 349–366.

Research output: Chapter in Book/Report/Conference proceeding › Chapter in a book

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The Motivated Market Theory – How Intersubjective Relationships Distributed across Networks Enable Higher Value Innovation

Abstract

Bibliographical note

Keywords

Access to Document

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Activities

XXXV ISPIM Innovation Conference

Cite this