Abstract
Situated within the theoretical work of Giddens and others on the role of expertise in contemporary society, this article evaluates the Instagram accounts of six dating-themed influencers. We seek to understand the role and strategies of these “new experts” in presenting, evaluating, and responding to contemporary heterosexual dating harms. Our analysis is informed by the existing literature on digital feminism, gendered abuse, and conceptions of harm, but also recognizes how social media marketing strategies shapes the expertise provided. We conclude that while the emerging expert discourses around online dating seek ostensibly to advocate for women, they are contradictory, likely to contribute to social anxiety, and could risk diluting and individualizing the material reality of abuse.
| Original language | English |
|---|---|
| Article number | 20563051251340514 |
| Number of pages | 13 |
| Journal | Social Media + Society |
| Volume | 11 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 23 May 2025 |
Bibliographical note
Publisher Copyright:© The Author(s) 2025.
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 5 Gender Equality -
SDG 16 Peace, Justice and Strong Institutions
Research Groups and Themes
- SPS Centre for Gender and Violence Research
- SPS Centre for the Study of Poverty and Social Justice
- SPS Inequalities and Social Welfare Research Centre
- SPS Social Harm Crime and Violence Research Centre
Keywords
- experts
- harm
- online dating
- social media
- popular feminism
- gender
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