The Rationale behind Trademark Dilution: Has ITC v. Philip Morris proved to be the light at the end of the tunnel?

Ridhi Kabra, Jagdish Menezes

Research output: Contribution to journalArticle (Academic Journal)peer-review

Original languageEnglish
Pages (from-to)110-130
JournalNLIU Journal of Intellectual Property Law
Publication statusPublished - 2012


  • intellectual property
  • trademark dilution
  • geographical indications
  • passing off

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