The response to nutritional labels: Evidence from a quasi-experiment

Eleonora Fichera, Stephanie von Hinke

Research output: Contribution to journalArticle (Academic Journal)

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Abstract

This paper evaluates a UK policy that aimed to improve dietary information provision by introducing nutrition labelling on retailers’ store-brand products. Exploiting the differential timing of the introduction of Front-of-Pack nutrition labels as a
quasi-experiment, our findings suggest that labelling led to a reduction in the quantity purchased of labelled store-brand foods, and an improvement in their nutritional composition. More specifically, we find that households reduced the total monthly calories from labelled store-brand foods by 588 kcal, saturated fats by 14g, sugars by 7g, and sodium by 0.8mg.
Original languageEnglish
Article number102326
Number of pages17
JournalJournal of Health Economics
Volume72
Early online date24 May 2020
DOIs
Publication statusPublished - 15 Jul 2020

Structured keywords

  • ECON CEPS Health
  • ECON Applied Economics
  • Bristol Population Health Science Institute

Keywords

  • Front-of-Pack nutrition labelling
  • consumer response
  • difference-in-difference
  • triple difference

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