The response to nutritional labels: Evidence from a quasi-experiment

Eleonora Fichera, Stephanie von Hinke

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Abstract

This paper evaluates a UK policy that aimed to improve dietary information provision by introducing nutrition labelling on retailers’ store-brand products. Exploiting the differential timing of the introduction of Front-of-Pack nutrition labels as a
quasi-experiment, our findings suggest that labelling led to a reduction in the quantity purchased of labelled store-brand foods, and an improvement in their nutritional composition. More specifically, we find that households reduced the total monthly calories from labelled store-brand foods by 588 kcal, saturated fats by 14g, sugars by 7g, and sodium by 0.8mg.
Original languageEnglish
JournalJournal of Health Economics
Publication statusAccepted/In press - 8 Apr 2020

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Structured keywords

  • ECON CEPS Health
  • ECON Applied Economics
  • Bristol Population Health Science Institute

Keywords

  • Front-of-Pack nutrition labelling
  • consumer response
  • difference-in-difference
  • triple difference

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