Abstract
[No abstract]
| Original language | English |
|---|---|
| Pages (from-to) | 1367-1369 |
| Number of pages | 3 |
| Journal | Journal of Marketing Management |
| Volume | 35 |
| Issue number | 15-16 |
| Early online date | 20 Nov 2019 |
| DOIs | |
| Publication status | E-pub ahead of print - 20 Nov 2019 |
Research Groups and Themes
- MGMT Marketing and Consumption