Thousands of young people travelled to London to attend their favorite ‘High Ten’ world famous pop girl band performing in the O2 Arena. Ten minutes before show time the organizers inform the fans that the concert is cancelled due to Alyssa’s, one of the four-piece band singers, sudden illness. The disappointed fans are instructed to leave the venue and wait for a news release on the following day.
|Title of host publication||Trade Tales|
|Subtitle of host publication||Decoding Customers’ Stories|
|Editors||Arch G. Woodside|
|Publication status||Accepted/In press - 1 Jun 2017|
|Name||Advances in Culture, Tourism and Hospitality Research|