Abstract
Previous work by Jones et al (2020) within the International Journal of Management Cases has examined the impact of the changing environment faced by betting shops due to the continuously evolving legislative and technological landscapes in which they are located. Drawing on the theoretical approach developed during the author's previous research, this paper explores the impact on betting shops brought by their digital transformation, specifically arguing that betting shops benefit from an omnichannel network of platforms (fixed odds betting terminals, self-service betting terminals, online gambling and over-the-counter betting) before examining how such a network may theoretically impact betting shop labour. The paper firstly outlines each of the digital platforms in turn before evaluating their synergistic network against the definitions of multichannel and omnichannel management. The theoretical impact upon shop labour is then explored through the potential outsourcing of shop labour to digital platforms as well as the coordination of labour towards platform maintenance. The paper finally evaluates how lockdowns associated with Covid-19 may detrimentally impact betting shop labour by facilitating further migration to digital channels. In doing so, the paper contributes to the debate around the evolution of betting shops, and the future of betting shop labour.
| Original language | English |
|---|---|
| Pages (from-to) | 62-78 |
| Journal | International Journal of Management Cases |
| Volume | 23 |
| Issue number | 4 |
| Publication status | Published - 31 Dec 2021 |
Keywords
- Betting Shops
- Omnichannel Management
- information and communication technology (ICT)
- digital transformation