To what extent luxury retailing can be smart

Eleonora Pantano, Rosanna Passavanti

Research output: Contribution to journalArticle (Academic Journal)peer-review

393 Downloads (Pure)

Abstract

The aim of this paper is to explore how luxury brands use new technologies in the context of smart retailing. Building on qualitative data from multiple cases from the luxury industry, our analysis reveals that this sector is conscious of the benefits of using smart technologies as marketing tools, while the effective use of these innovative systems is still limited. However, studies on innovation forces affecting the retail industry are still limited in luxury sectors. The study provides an empirical contribution to the emerging topic of smart retailing with an emphasis on the luxury sector through its in-depth investigation of the usage of smart technologies by the firms studied.
Original languageEnglish
Pages (from-to)94-100
Number of pages10
JournalJournal of Retailing and Consumer Services
Volume43
Early online date22 Mar 2018
DOIs
Publication statusPublished - 1 Jul 2018

Structured keywords

  • MGMT Marketing and Consumption

Keywords

  • Smart retailing
  • Luxury retail
  • Innovation management
  • Technology management

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