Understanding consumption: contributions from a narrative perspective

Research output: Contribution to journal › Article (Academic Journal) › peer-review

211 Citations (Scopus)

Original language	English
Pages (from-to)	429-453
Number of pages	25
Journal	Journal of Marketing Management
Volume	17
Issue number	3-4
DOIs	https://doi.org/10.1362/0267257012652096
Publication status	Published - 2001

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title = "Understanding consumption: contributions from a narrative perspective",

author = "Avi Shankar and Richard Elliott and Christina Goulding",

year = "2001",

doi = "10.1362/0267257012652096",

language = "English",

volume = "17",

pages = "429--453",

journal = "Journal of Marketing Management",

issn = "1472-1376",

publisher = "Taylor \& Francis Group",

number = "3-4",

}

TY - JOUR

T1 - Understanding consumption: contributions from a narrative perspective

AU - Shankar, Avi

AU - Elliott, Richard

AU - Goulding, Christina

PY - 2001

Y1 - 2001

U2 - 10.1362/0267257012652096

DO - 10.1362/0267257012652096

M3 - Article (Academic Journal)

SN - 1472-1376

VL - 17

SP - 429

EP - 453

JO - Journal of Marketing Management

JF - Journal of Marketing Management

IS - 3-4

ER -