Understanding the Constraints to Transforming Online Fashion Shopping into a More Sustainable Practice

Fiona Spotswood, Caroline Moraes, Tim Kindberg, Chris W Preist

Research output: Contribution to conferenceConference Paperpeer-review

Abstract

This research contributes a theorisation of constraints to transforming a well-entrenched practice, online fashion shopping, into a more sustainable one. Qualitative research with 58 sustainably-oriented fashion consumers illuminates how critical-reactive reflexive commitment to sustainability destabilises routinised online fashion practices, triggering adaptation. Yet, sustainable online fashion shopping remains unstable as practice materials, adapted competences and sustainable meanings fail to integrate.
Original languageEnglish
Publication statusAccepted/In press - 11 Apr 2024
Event2024 Consumer Culture Theory Conference - University of San Diego Knauss School of Business, San Diego, United States
Duration: 11 Jul 202413 Jul 2024
https://www.cctc2024.com/

Conference

Conference2024 Consumer Culture Theory Conference
Abbreviated titleCCT
Country/TerritoryUnited States
CitySan Diego
Period11/07/2413/07/24
Internet address

Structured keywords

  • MGMT Marketing and Consumption

Keywords

  • sustainability
  • practice theory
  • fashion
  • shopping

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