Understanding the Constraints to Transforming Online Fashion Shopping into a More Sustainable Practice

Fiona Spotswood, Caroline Moraes, Tim Kindberg, Chris W Preist

Research output: Contribution to conference › Conference Abstract

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Abstract

This research contributes a theorisation of constraints to transforming a well-entrenched practice, online fashion shopping, into a more sustainable one. Qualitative research with 58 sustainably-oriented fashion consumers illuminates how critical-reactive reflexive commitment to sustainability destabilises routinised online fashion practices, triggering adaptation. Yet, sustainable online fashion shopping remains unstable as practice materials, adapted competences and sustainable meanings fail to integrate.
Original languageEnglish
Publication statusPublished - 7 Nov 2024
Event2024 Consumer Culture Theory Conference - University of San Diego Knauss School of Business, San Diego, United States
Duration: 11 Jul 2024 → 13 Jul 2024
https://www.cctc2024.com/

Conference

Conference2024 Consumer Culture Theory Conference
Abbreviated titleCCT
Country/TerritoryUnited States
CitySan Diego
Period11/07/24 → 13/07/24
Internet address

Research Groups and Themes

  • MGMT Marketing and Consumption
  • Bristol Interaction Group

Keywords

  • sustainability
  • practice theory
  • fashion
  • shopping

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  • SDG 12 - Responsible Consumption and Production

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