Abstract
This research contributes a theorisation of constraints to transforming a well-entrenched practice, online fashion shopping, into a more sustainable one. Qualitative research with 58 sustainably-oriented fashion consumers illuminates how critical-reactive reflexive commitment to sustainability destabilises routinised online fashion practices, triggering adaptation. Yet, sustainable online fashion shopping remains unstable as practice materials, adapted competences and sustainable meanings fail to integrate.
| Original language | English |
|---|---|
| Publication status | Published - 7 Nov 2024 |
| Event | 2024 Consumer Culture Theory Conference - University of San Diego Knauss School of Business, San Diego, United States Duration: 11 Jul 2024 → 13 Jul 2024 https://www.cctc2024.com/ |
Conference
| Conference | 2024 Consumer Culture Theory Conference |
|---|---|
| Abbreviated title | CCT |
| Country/Territory | United States |
| City | San Diego |
| Period | 11/07/24 → 13/07/24 |
| Internet address |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 12 Responsible Consumption and Production
Research Groups and Themes
- MGMT Marketing and Consumption
- Bristol Interaction Group
Keywords
- sustainability
- practice theory
- fashion
- shopping
Fingerprint
Dive into the research topics of 'Understanding the Constraints to Transforming Online Fashion Shopping into a More Sustainable Practice'. Together they form a unique fingerprint.Projects
- 1 Finished
-
Sust: co-creating an open-source platform for empowering sustainable fashion consumers
Spotswood, F. M. (Principal Investigator), Preist, C. W. (Co-Investigator) & Kindberg, T. (Co-Investigator)
20/04/22 → 1/08/22
Project: Research
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