University brand communities: building reputation among different audiences

Sotiris T Lalaounis; William S Harvey; Corinna J Booth

University brand communities: building reputation among different audiences

Sotiris T Lalaounis
, William S Harvey
, Corinna J Booth

Migration Mobilities Bristol

Research output: Other contribution

Abstract

Universities are complex organisations with multiple audiences and stakeholders. How can fostering a strong brand community help their reputations to stand out from others?

Original language	English
Media of output	Times Higher Education Campus
Publication status	Published - 6 Apr 2023

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title = "University brand communities: building reputation among different audiences",

abstract = "Universities are complex organisations with multiple audiences and stakeholders. How can fostering a strong brand community help their reputations to stand out from others?",

author = "Lalaounis, \{Sotiris T\} and Harvey, \{William S\} and Booth, \{Corinna J\}",

year = "2023",

month = apr,

day = "6",

language = "English",

type = "Other",

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T1 - University brand communities: building reputation among different audiences

AU - Lalaounis, Sotiris T

AU - Harvey, William S

AU - Booth, Corinna J

PY - 2023/4/6

Y1 - 2023/4/6

N2 - Universities are complex organisations with multiple audiences and stakeholders. How can fostering a strong brand community help their reputations to stand out from others?

AB - Universities are complex organisations with multiple audiences and stakeholders. How can fostering a strong brand community help their reputations to stand out from others?

M3 - Other contribution

ER -

University brand communities: building reputation among different audiences

Abstract

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