Variation in health warning effectiveness on cigarette packs: a need for regulation?

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Abstract

The Tobacco Products Directive allows the possibility of strategic placement of health warnings on cigarette packs by manufacturers to reduce overall warning effectiveness. Information regarding health warning effectiveness was assessed in an online survey, and the prevalence of warnings on cigarette packs was assessed in a shop survey. Although we find no evidence of a strong correlation between health warning effectiveness ratings and their frequency on cigarette packs (r = −0.17, P = 0.56), there may be other ways this possibility is exploited. We suggest that this potential loophole is addressed and monitoring of the placement of health warnings on cigarette packs is continued.
Original languageEnglish
Pages (from-to)836-838
Number of pages3
JournalEuropean Journal of Public Health
Volume26
Issue number5
Early online date6 Jul 2016
DOIs
Publication statusPublished - 1 Oct 2016

Structured keywords

  • Brain and Behaviour
  • Tobacco and Alcohol

Keywords

  • public policy
  • surveillance and monitoring
  • tobacco industry
  • packaging and labelling

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