Variation in health warning effectiveness on cigarette packs: a need for regulation?

Olivia Maynard; Monika Misak; Marcus Munafo

doi:10.1093/eurpub/ckw094

Variation in health warning effectiveness on cigarette packs: a need for regulation?

Olivia Maynard, Monika Misak, Marcus Munafo

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Abstract

The Tobacco Products Directive allows the possibility of strategic placement of health warnings on cigarette packs by manufacturers to reduce overall warning effectiveness. Information regarding health warning effectiveness was assessed in an online survey, and the prevalence of warnings on cigarette packs was assessed in a shop survey. Although we find no evidence of a strong correlation between health warning effectiveness ratings and their frequency on cigarette packs (r = −0.17, P = 0.56), there may be other ways this possibility is exploited. We suggest that this potential loophole is addressed and monitoring of the placement of health warnings on cigarette packs is continued.

Original language	English
Pages (from-to)	836-838
Number of pages	3
Journal	European Journal of Public Health
Volume	26
Issue number	5
Early online date	6 Jul 2016
DOIs	https://doi.org/10.1093/eurpub/ckw094
Publication status	Published - 1 Oct 2016

Research Groups and Themes

Brain and Behaviour
Tobacco and Alcohol

Keywords

public policy
surveillance and monitoring
tobacco industry
packaging and labelling

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10.1093/eurpub/ckw094Licence: Other

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MRC UoB UNITE Unit - Programme 6
Munafo, M. R. (Principal Investigator) & Munafo, M. R. (Principal Investigator)
1/06/13 → 31/03/18
Project: Research

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title = "Variation in health warning effectiveness on cigarette packs: a need for regulation?",

abstract = "The Tobacco Products Directive allows the possibility of strategic placement of health warnings on cigarette packs by manufacturers to reduce overall warning effectiveness. Information regarding health warning effectiveness was assessed in an online survey, and the prevalence of warnings on cigarette packs was assessed in a shop survey. Although we find no evidence of a strong correlation between health warning effectiveness ratings and their frequency on cigarette packs (r = −0.17, P = 0.56), there may be other ways this possibility is exploited. We suggest that this potential loophole is addressed and monitoring of the placement of health warnings on cigarette packs is continued.",

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AU - Munafo, Marcus

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KW - surveillance and monitoring

KW - tobacco industry

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Variation in health warning effectiveness on cigarette packs: a need for regulation?

Abstract

Research Groups and Themes

Keywords

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MRC UoB UNITE Unit - Programme 6

Cite this