Variation in health warning effectiveness on cigarette packs: a need for regulation?

Olivia Maynard; Monika Misak; Marcus Munafo

doi:10.1093/eurpub/ckw094

Variation in health warning effectiveness on cigarette packs: a need for regulation?

Olivia Maynard, Monika Misak, Marcus Munafo

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Abstract

The Tobacco Products Directive allows the possibility of strategic placement of health warnings on cigarette packs by manufacturers to reduce overall warning effectiveness. Information regarding health warning effectiveness was assessed in an online survey, and the prevalence of warnings on cigarette packs was assessed in a shop survey. Although we find no evidence of a strong correlation between health warning effectiveness ratings and their frequency on cigarette packs (r = −0.17, P = 0.56), there may be other ways this possibility is exploited. We suggest that this potential loophole is addressed and monitoring of the placement of health warnings on cigarette packs is continued.

Original language	English
Pages (from-to)	836-838
Number of pages	3
Journal	European Journal of Public Health
Volume	26
Issue number	5
Early online date	6 Jul 2016
DOIs	https://doi.org/10.1093/eurpub/ckw094
Publication status	Published - 1 Oct 2016

Structured keywords

Brain and Behaviour
Tobacco and Alcohol

Keywords

public policy
surveillance and monitoring
tobacco industry
packaging and labelling

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MRC UoB UNITE Unit - Programme 6
Munafo, M. R. & Munafo, M. R.
1/06/13 → 31/03/18
Project: Research

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title = "Variation in health warning effectiveness on cigarette packs: a need for regulation?",

abstract = "The Tobacco Products Directive allows the possibility of strategic placement of health warnings on cigarette packs by manufacturers to reduce overall warning effectiveness. Information regarding health warning effectiveness was assessed in an online survey, and the prevalence of warnings on cigarette packs was assessed in a shop survey. Although we find no evidence of a strong correlation between health warning effectiveness ratings and their frequency on cigarette packs (r = −0.17, P = 0.56), there may be other ways this possibility is exploited. We suggest that this potential loophole is addressed and monitoring of the placement of health warnings on cigarette packs is continued.",

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T2 - a need for regulation?

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AU - Misak, Monika

AU - Munafo, Marcus

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N2 - The Tobacco Products Directive allows the possibility of strategic placement of health warnings on cigarette packs by manufacturers to reduce overall warning effectiveness. Information regarding health warning effectiveness was assessed in an online survey, and the prevalence of warnings on cigarette packs was assessed in a shop survey. Although we find no evidence of a strong correlation between health warning effectiveness ratings and their frequency on cigarette packs (r = −0.17, P = 0.56), there may be other ways this possibility is exploited. We suggest that this potential loophole is addressed and monitoring of the placement of health warnings on cigarette packs is continued.

AB - The Tobacco Products Directive allows the possibility of strategic placement of health warnings on cigarette packs by manufacturers to reduce overall warning effectiveness. Information regarding health warning effectiveness was assessed in an online survey, and the prevalence of warnings on cigarette packs was assessed in a shop survey. Although we find no evidence of a strong correlation between health warning effectiveness ratings and their frequency on cigarette packs (r = −0.17, P = 0.56), there may be other ways this possibility is exploited. We suggest that this potential loophole is addressed and monitoring of the placement of health warnings on cigarette packs is continued.

KW - public policy

KW - surveillance and monitoring

KW - tobacco industry

KW - packaging and labelling

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JO - European Journal of Public Health

JF - European Journal of Public Health

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ER -

Variation in health warning effectiveness on cigarette packs: a need for regulation?

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Keywords

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MRC UoB UNITE Unit - Programme 6

Cite this