We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies

Olivia Petit, A. Javornik, Carlos Velasco

Research output: Contribution to journalArticle (Academic Journal)peer-review

46 Citations (Scopus)
Original languageEnglish
JournalJournal of Retailing
Early online date28 Apr 2022
Publication statusPublished - 20 Jun 2022

Bibliographical note

Funding Information:
We appreciated the feedback of three anonymous reviewers who helped us improving our manuscript, as well as the professional guidance received from guest editor Prof Dipayan Biswas. We would like to sincerely thank Alper Guler from QReal who provided us with generous technical support and advanced 3D and AR visualisations for our studies. We gratefully acknowledge the Research Fundings from Marketing & New Consumption Centre of Excellence, Kedge Business School, Newcastle University Business School, and the Department of Marketing, BI Norwegian Business School. Also, we wish to thank Dr Morgan Harvey for his edits, Amani Alabed for conducting data collection (Study 3), and Dr Matthew Pointon for his help with technical equipment.

Publisher Copyright:
© 2021 New York University

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