Why values matter for ideas: examining the determinants of readiness to co-create

Anisha Shanmugam, Christopher Durugbo

Research output: Contribution to journalArticle (Academic Journal)peer-review

4 Citations (Scopus)


Co-creation is a special type of collaboration that co-opts individuals in an innovative way for creating value. Engaging in co-creation can result in mutual benefit for the participants as they obtain favourable end results or exchange knowledge and skills but may be challenging when an individual may not be ready or willing to co-create. This makes it imperative that an individual’s readiness to co-create is understood and factored into the management of co-creative processes.
Drawing from research on readiness to collaborate, factors that determine readiness to co-create are examined in this article. Specifically, the relationship between constructs of individual value system, organisational value system, contextual-environmental conditions, intrapersonal characteristics, interpersonal characteristics and readiness to co-create is examined. Post confirmatory factor analysis indicated that most of the variables of the six constructs had loaded on a particular factor except for intrapersonal characteristics that loaded only 2 variables. Based on these results, multiple regressions were performed, which indicated that environmental conditions and interpersonal characteristics did have significant influence on readiness to co-create whereas intrapersonal characteristics did not have a strong effect. Managerial implications and potential future research directions are also highlighted.
Original languageEnglish
JournalInternational Journal of Innovation Management
Issue number4
Publication statusPublished - 2015

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