Abstract
Synthetic testosterone, is an object born of heteronormative sexual anxiety, invented for use by cisgender men. Today, synthetic testosterone functions, as an element of gender-affirming healthcare for specific segments of the trans population. We approach testosterone, throughout this paper, as a technical object and as such a raw material of gender in South Africa. Providing a close reading of South African Medical Journal (SAMJ), we trace the emergence, production, and linguistic life of this technical object as a site of heteronormative anxiety and consider the absent-presence of trans masculinity and trans men in relation to this. Drawing on images created by three South African trans men on Instagram, we explore the technical object’s representations/absences as a material of gendered joy in South Africa. We suggest that the self-representation of the technical object by trans men on Instagram makes it a happy object, one whose consumption is deeply intertwined with joy.
Original language | English |
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Pages (from-to) | 356-368 |
Number of pages | 13 |
Journal | Consumption Markets and Culture |
Volume | 25 |
Issue number | 4 |
DOIs | |
Publication status | Published - 2022 |
Bibliographical note
Publisher Copyright:© 2021 Informa UK Limited, trading as Taylor & Francis Group.
Keywords
- Gender-affirming care
- semiotics
- South African transgender community
- synthetic testosterone
- technical objects
- Trans men on Instagram