“Your boy is a boiii”: capturing the consumption of trans joy in the form of synthetic testosterone

B. Camminga, Noam Lubinsky*

*Corresponding author for this work

Research output: Contribution to journalArticle (Academic Journal)peer-review

6 Citations (Scopus)

Abstract

Synthetic testosterone, is an object born of heteronormative sexual anxiety, invented for use by cisgender men. Today, synthetic testosterone functions, as an element of gender-affirming healthcare for specific segments of the trans population. We approach testosterone, throughout this paper, as a technical object and as such a raw material of gender in South Africa. Providing a close reading of South African Medical Journal (SAMJ), we trace the emergence, production, and linguistic life of this technical object as a site of heteronormative anxiety and consider the absent-presence of trans masculinity and trans men in relation to this. Drawing on images created by three South African trans men on Instagram, we explore the technical object’s representations/absences as a material of gendered joy in South Africa. We suggest that the self-representation of the technical object by trans men on Instagram makes it a happy object, one whose consumption is deeply intertwined with joy.

Original languageEnglish
Pages (from-to)356-368
Number of pages13
JournalConsumption Markets and Culture
Volume25
Issue number4
DOIs
Publication statusPublished - 2022

Bibliographical note

Publisher Copyright:
© 2021 Informa UK Limited, trading as Taylor & Francis Group.

Keywords

  • Gender-affirming care
  • semiotics
  • South African transgender community
  • synthetic testosterone
  • technical objects
  • Trans men on Instagram

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