Coopetition models and applications

  • Xu Chen

Student thesis: Doctoral ThesisDoctor of Philosophy (PhD)


Focusing on coopetition, a concept defined as simultaneous pursuit of cooperation and competition (Brandenburger and Nalebuff 1996), this doctoral research explores the strategic choices between competition and coopetition by the two rival firms through three different contextual settings namely: production coopetition, green R&D coopetition, and service coopetition. Use the game theoretical approach, the focus of this doctoral research is on firms’ optimal coopetition strategy in different business settings and management applications considering key issues including the internal operational factors, external market and policy environment, and inter-firm relationships. This doctoral research contributes to the coopetition literature by presenting models and applications of production coopetition, low carbon technology licensing coopetition, and service coopetition between rival firms and filling an important gap in the literature. Through modeling the firms’ decision behaviors and consequential performances in three different coopetition applications, the research helps to understand the economic principle underlining firms’ strategic decision on coopetition. It is the trade-off between the benefits gained from cooperation and financial loss incurred when facing a strengthened competitor that determines firms’ strategic decision on coopetition. The examination of three coopetition applications generates a wide range of outcomes that are not captured from traditional models and provides valuable insights of firms’ coopetition behavior. These research insights provide strategic guidance for businesses in different market environments to pursue coopetition. The knowledge of the underlying economic principle that governs coopetition decisions will be helpful for managers make the right strategic and operational decisions to enhance their competitive advantages.
Date of Award19 Mar 2019
Original languageEnglish
Awarding Institution
  • University of Bristol
SupervisorXiaojun Wang (Supervisor)

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