Enablers and Barriers of Blockchain Technology Planning Behavior in the Hospitality and Tourism Industry

Abstract

Blockchain technology has received considerable attention in hospitality and
tourism literature. However, little is known about the enablers of and barriers to
blockchain technology. In addition, little is known about how these enablers and
barriers play a role in stakeholders, including employees and top managers,
planning behavior, which is related to the intention to take action to use in the
near future. Therefore, this study aims to reveal the enablers of and barriers to
blockchain technology. To achieve this, a systematic literature review was
conducted of 49 studies. In addition to providing descriptive findings, this study
proposes novel enablers and barriers directly related to the hospitality and tourism
industry, drawing on the technology-organization-environment framework
(TOE), resource-based theory (RBT), theory of constraints (TOC), and future
research directions. The findings of the systematic literature review show a
paucity of empirical studies. To fill this gap in the literature, drawing on
Technology-Organization-Environment framework, Resource-Based Theory,
and Socio-Technical Theory, first empirical study examines the effect of the
enablers on stakeholders' planning behaviour through blockchain experience and
blockchain trust. To achieve this, data from a survey of 579 employees, including
296 US employees and 283 UK employees and top managers, were analysed
across multiple groups using partial least squares structural equation modelling
(PLS-SEM) and multi-group analysis. In a subsequent study, the focus was on
the dark side of blockchain technology, which highlights its barriers of
blockchain technology. Our findings indicate that technological and social
capabilities have the most significant influence on experience and trust.
Furthermore, our results validate the positive effects of trust and experience in
BCT on planning behavior. As a second empirical study, this study aims to
examine the effect of barriers on stakeholders' planning behaviour by drawing
upon force field theory and the political-economical-psychological triangle
framework with the integration of privacy security-related barriers. To do this,
the present study examined data collected from a two-wave survey of 292
employees and top managers in hospitality and tourism industry. Our analysis
used a multi-method approach, incorporating PLS-SEM and fuzzy set qualitative
comparative analysis, to assess the validity of the proposed model. These findings
demonstrate that. We also find that lack of government and regulatory policy, and
blockchain cost have increased technology uncertainty, which is also positively
associated with stakeholders' planning behaviour for BCT usage. This study
makes significant contributions to the field of blockchain technology and the
hospitality and tourism industry. It provides valuable insights for employees and
managers looking for reasons why they should or should not plan to adopt
blockchain technology.

Date of Award	10 Dec 2024
Original language	English
Awarding Institution	University of Bristol
Supervisor	Nikolaos Stylos (Supervisor) & Sophie Lythreatis (Supervisor)